International Style

FORM
FOLLOWS
FUNCTION

The Swiss approach to design emphasizes cleanliness, readability, and objectivity. Typography is king.

Since

1950

Origin

Zürich &
Basel

Principles

Grid Systems
Sans-serif Type
Asymmetric Layouts
Objective Photography

GRID

Mathematical precision in layout

TYPE

Helvetica, Akzidenz-Grotesk, Univers

SPACE

Whitespace as design element

THE
GRID
IS
THE
MESSAGE

Clarity

Information is organized with mathematical precision. Every element aligns to the grid, creating visual harmony.

Objectivity

Design decisions based on function, not decoration. Personal expression yields to clear communication.

Universality

A visual language that transcends borders. Communication through form, not cultural reference.

70+

Years of influence

∞

Applications

Column grid

Design philosophy

The grid system is an aid, not a guarantee. It permits a number of possible uses and each designer can look for a solution appropriate to his personal style.

— Josef Müller-Brockmann

FORMFOLLOWSFUNCTION